The Holy Name draws us to Krishna.

The holy name evokes an attitude of service to the Lord.

Chanting the holy name, one enters directly to the service of the Lord.

The chanting the holy name gives understanding, vision and realization of Krishna.

The holy name evokes love for God.

The Holy Name raises ecstasy.

The chanting the holy name imbued with ecstasy.

Chanting the holy name, we can return to God.

Even the imperfect chanting the holy name is beneficial

In any situation, the devotee is satisfied with the only chant the holy name.

The holy name protects the devotee from falling.

The Holy Name protects from danger and fear.

"Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare / Hare Rama, Hare Rama, Rama Rama, Hare Hare - these sixteen names, formed of thirty-two syllables are the only way to counteract the harmful effects of the era current. All the Vedas say that there is no alternative to the chanting of the holy name to cross the ocean of illusion."

"Who sings or recites the holy name, weakly or aloud, immediately open the floodgates of liberation and the heavenly pleasures."

The Holy Name of Sri Krishna exerts an attraction on many major holy souls. It destroys all sinful reactions, and its power is such that except for the dumb who can not pronounce it, it is easily accessible. The Holy Name Krishna reigns supreme on the treasury of the release and is identical to Krishna. The simple contact of the tongue with the holy name produces immediate effects. The ability to chant the holy name does not depend on initiation, pious activities. The Holy Name is not subject to these activities. It is sufficient in itself.

The Holy Name of Krishna is full of bliss. It gives all spiritual blessings because it is Krishna Himself, the reservoir of all pleasures. The name of Krishna, which is complete, is the form of all spiritual moods. This is, in no way a material name and it is no less powerful than Krishna Himself. Since Krishna's name is not contaminated by