The devotional service corresponds to a purely spiritual attraction for the Supreme, which is a source of pleasure. Everyone aspires to some form of pleasure, but ignores the original and supreme source. God, the Supreme Person, is this infinite fountain of all pleasure. The one who has the fortunate fortune of obtaining this information through sacred texts becomes forever free and returns to his natural and original position in the kingdom of God.

Only devotional service can approach God, see Him face to face, and stay with Him.

If we want to escape the cycle of the repeated deaths and rebirths, break the chains that hold us prisoner of matter and put an end to the various sufferings inherent in the material universe, we must engage in the service of the Lord, with love . Only the service of love and devotion we offer to Krishna, God, the Supreme Person, will allow us to enter the kingdom of the Lord.

The Supreme Lord says, "It is only through the service of devotion, and only thus, that one can know Me as I am. And the being who, by such devotion, becomes fully conscious of My Person, can then enter My absolute kingdom."

"Because constantly absorbed in the service of devotion, he who always remembers Me, without deviation, Me easily reaches."

"When they have reached Me, spiritualists (Transcendentalists) imbued with devotion, these noble souls, having risen to the highest perfection, never again return to this transitory world, where there is suffering".

Lord Krishna is the Absolute Truth, and the devotion to His Person, manifested in pure love, has its source in the song of His Holy Name, the very essence of bliss.

The true devotee of God, who loves him and is faithful to him, has no personal desire. He alone knows true peace, which never reaches him who fights for personal profit. The holy being, wholly devoted to the Supreme Lord, has only one desire: to satisfy Him; therefore he can easily attain it, as promised to him by the Lord Himself. The virtuous saint, who can offer his service to the Lord in one or other of his Absolute Forms, does not encounter any of the difficulties that beset men. The devotional service dedicated to God is an act pure, simple, and joyful application. One can begin his service to the Lord simply by singing the Holy Names of God.