Neither the study of the Vedas (the original holy scriptures), nor the sacrifices, nor the charitable acts, nor even the rites, the severe asceticism or such other practices, allow to see My universal form. No one before you has been able to contemplate it. Before this terrible form of Me, your mind has become obscured, but let your fear subside, let your confusion cease. In all serenity, contemplate now the Form of your desire.

This Form, Mine, which you are now contemplating, is very difficult to see. The celestial beings themselves unceasingly aspire to discover It, this Form so dear.

This Form which you see with your spiritual eyes, neither the simple study of the Vedas, nor the severe asceticism, nor the charitable acts, nor the ritual adoration allow to know it. No one, through these paths, will see Me as I am. Only by serving Me with undivided love and devotion can one know Me as I am, standing before you, and likewise, in truth, see Me. Thus, and only thus, can one penetrate the mystery of My Person. He who, free from intellectual speculation and the defilement of his past deeds, benevolent towards all beings, absorbs himself in pure devotional service, he comes to Me.

Devotional service offered to Krishna

In truth, devotional service, or service of love and devotion, is the manifestation of one's love for Krishna, God, the Supreme Sovereign Person.

The Supreme Lord says:

He who attaches his mind to My personal Form, and always engages in My worship, full of ardent spiritual faith, that one I hold to be the most perfect. As for those who devote themselves entirely to the unmanifested, the undefined, inconceivable, inaccessible to the senses, omnipresent, fixed, immutable

[the impersonal concept of the Absolute Truth], those whose worship consists in mastering the senses, being equal to all and working for the universal good, they also eventually reach Me. For them, however, whose minds are bound to the unmanifest, to the impersonal aspect of the Absolute (to the impersonal aspect of Krishna), the progress will be very painful. To advance along this path is always difficult for the incarnate being.

For those who worship Me, surrender all their actions to Me and devote themselves to Me without division, absorbed in devotional service and constantly meditating on Me, for such a one I am the Liberator who will soon snatch him from the ocean of deaths and rebirths.