The primary function of the false ego is to foster atheism.

How can one attain the sublime level of love for God?

Truly, loving and devoted service to the Lord fills the pure soul with two major blessings: peace and fulfillment.

One attains the level of love for God through pure devotional service, by learning to work lovingly for the object of one's love, that is, for the Supreme Personality of Godhead, Krishna.

The pure soul then enjoys the companionship of the All-Perfect Godhead, and experiences perfect peace and satisfaction. Rising to the level of attaining the wonderful companionship of Krishna, the Supreme Personality of Godhead, constitutes the highest perfection of existence.

One who attains the kingdom of Godhead will never again return to the material universe where fear, anxiety, suffering, and death reign.

Devotional service is the most important thing for satisfying the Supreme Lord. One who earnestly and sincerely devotes himself to loving and devoted service to Krishna immediately attains the transcendental level where he can enjoy infinite spiritual bliss.

The Supreme Eternal is the source of bliss, of true, permanent, and uninterrupted happiness that pervades all those who love Him, who surrender completely to Him, and serve Him with love and devotion, for He is the fountain of all happiness and blessings. All those who come into contact with the Supreme Lord attain true immortality. Only contact with Krishna allows one to attain true immortality; otherwise, it is impossible.

Since loving and devoted service to Krishna, the Supreme Personality of Godhead, easily establishes this contact, it corresponds to true immortality and certainly leads to the Supreme Lord.

Serving Krishna, the Supreme Personality of Godhead, with love and devotion is the highest perfection of existence.

The Supreme Lord cannot be perceived by any means other than devotion. He Himself confirms this: Only through devotional service, and thus alone, can one know Me as I am. And the being who, through such devotion, becomes fully conscious of Me, can then enter My absolute kingdom.

Only by serving Me with undivided love and devotion can one know Me as I am, standing before you, and likewise, truly see Me. Thus, and thus alone, can one penetrate the mystery of My Person.