The pure devotee does not accept any form of liberation, whether it is that of living on the same planet as the Lord, of enjoying the same opulence as the Lord, of living in the company of the Lord, of having the same bodily features as the Lord, or of becoming one with the Lord, even if these are offered to him by the Supreme Lord Himself.

One who attains the highest level of devotional service, as I have explained, can overcome the influence of the three gunas and establish himself, like the Lord, on the plane of transcendence.

The devotee should discharge his own duties, all glorious, without aspiring for any material gain. One should regularly, and without unnecessary violence, perform devotional activities.

The devotee should regularly contemplate My forms (my representations) in the temples, touch My lotus feet and offer prayers and articles of worship to Me. His vision should be one of renunciation and virtue, and he should regard all beings as spiritual entities.

The pure devotee should practice devotional service, showing the utmost respect to the spiritual master and the acaryas (perfect spiritual masters who teach by example). He should also show compassion towards the unfortunate and befriend his equals; but in all these acts he should abide by certain rules and control his senses.

The devotee should always endeavour to listen to spiritual discourse and employ his time in chanting the holy name of the Lord. He must always behave in a frank and direct manner, be simple and, although envying no one and on the contrary showing friendship towards all, he must avoid the company of beings who are not very evolved on the spiritual plane.

He who perfectly develops all these spiritual qualities and whose consciousness is thus completely purified, finds himself attracted as soon as he hears My Name or the description of My divine features.

Just as the chariot of air carries fragrance from its source and immediately captures the sense of smell, one who is constantly absorbed in devotional service, in Krishna consciousness, can capture the Supersoul, who is present in all places equally.

I, as the Supreme Soul, inhabit the heart of every being. If someone neglects this omnipresent Supreme Soul or disrespects it, while offering a worship to the murti (in the form or representation of God) in the temples, his devotion is only a sham.

He who worships the murti, the Form of God installed in the temple, not knowing that the Supreme Lord is also present in the heart of each being as a Supreme Soul, must be in ignorance; He is like a person who would offer oblations in ashes.